Adrian’s role as the Chief Commercial Officer is to drive the commercial strategy for RACELAB, realising business opportunities from RACELAB’s technologies. Adrian will maintain and develop relationships with customers, strategic partners, and other key stakeholders.
Adrian has twenty-five years’ experience in both the wagering and financial markets. His multi-faceted experience includes time in bookmaking, racing analysis and affiliate marketing. He has also worked for Greyhound Racing NSW during a tumultuous time and worked to rebuild the industry’s community trust while achieving unprecedented growth in its wagering product. His understanding of the racing and wagering landscape has given Adrian the ability to understand customers’ needs in the context of their complex commercial and regulatory environment.
“The opportunity to link up with senior industry figures such as Shane, Gerard and Eliot made joining RACELAB an easy decision. The calibre of people who work at RACELAB is exceptional and they are at the forefront of technological innovation. RACELAB are a forward-thinking, innovative outfit and given their partnership with SIS, there is a global reach that was extremely attractive. The fluid and evolutionary nature of global wagering markets create opportunities and I look forward to expanding RACELAB’s commercial reach in future.”
RACELAB provides intelligent data services and turnkey software solutions to wagering providers and sportsbooks around the world. ProFORM Informatics creates racebook data with enhanced informatics to provide accurate ‘real time’ information that enables wagering providers to grow turnover and customer engagement; while RACELAB’s fixed odds pricing services is power by proprietary Odds Engine technology which allows for accurate, real-time sports book operations and liability management.